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The Original Adidas Logo: 1949 After the original Dassler brothers' company split, Adolf Dassler renamed his share Adidas.
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The original mark featured a bird carrying a lightweight shoe within a shield. The brothers split up in 1947 after their relationship turned sour. Rudolf started Ruda (later renamed Puma) and Adolf registered Adidas. Both offshoots were named by acronyms of combining letters from their first and last names (Adi was a nickname for Adolf).
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The famous Trefoil logo, formerly used on all Adidas products, has since 1997 been applied only to heritage products; the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.
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The Adidas three stripes logo is one of the most recognizable logos in the world. Today, the "brand with the three stripes" holds a special place in the hearts of pop culture enthusiasts thanks to big-name collaborations with Kanye West and Pharrell Williams, plus the ongoing success of the Adidas Originals collection.
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1924 to 1949: Family matters. 1924-1949. Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf "Rudi" Dassler. The logo, which features a bird carrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer.
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By the early 70s, the Adidas logo got three parallel stripes. As a result of the 1971 rebranding campaign, the company introduced a revisited emblem with a trefoil. In 1991, the public saw a new logo version - three tilted stripes resembling a mountain. The Adidas logo as we know it today was designed in the early 2000s and features a circle.
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It cost Adidas €1,600 and two bottles of whiskey. In 1971, Adidas launched the three-stripe logo. Unlike the current brand logo, the three-stripe logo was shaped in a "trefoil" leaf. Later on, the trefoil version was replaced by the current logo resembling the shape of a triangle. However, the trefoil version still used the Adidas brand.
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The Adidas logo has undergone several transformations throughout its rich history. Let's take a closer look at its evolution: The Trefoil Logo: Introduced in 1971, the Trefoil logo featured a stylized flower-like shape with three leaves, representing the brand's focus on sport performance, streetwear, and fashion.This logo became synonymous with the Adidas Originals line and the brand's.
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The Adidas logo has long been famous for its three stripes logo. However, they weren't the first company to use the design. The original owner of the logo was Karhu Sports. However, Karhu Sports was hit hard by WWII, and short on capital, the owner agreed to sell Adidas the trademark to their logo for €1,600 and two bottles of whiskey. In.
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1924 - 1949: A symbol of family The (pre-) Adidas brand began under an entirely different name. Known then as the Dassler Brothers Shoe Factory, or Gebrüder Dassler Schuhfabrik, the company was named after the two cobbler brothers who started it all.
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First used on Adidas products in 1972, the logo later became the company's corporate symbol. Today, it plays a key role in representing the Adidas Originals collection. Inspired by the original 3-Stripes, the trefoil logo is a geometric design with a triple intersection, representing the diversity of the Adidas brand.
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Gebrüder Dassler Schuhfabrik was founded in Germany in 1924 by the brothers: Adolf "Adi" and Rudolf Dassler. On 18 August 1949, the company was split in two companies. Adolf renamed the former company as Adidas, while Rudolf founded a new one: Puma. Between 1950 and 1971, the text's "adidas" corners became a little sharper and the logo got the black background around it. Currently used in the.
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1924 The old Adidas logo first used before the company took on its new title was a simple shield-style emblem, featuring the name of the two brothers: Dassler. The design of the wordmark above the shield was designed to almost look like a crown, sitting on top of the flat part of the shield.